Delta Airlines filed for federal bankruptcy protection in September 2005. They have not emerged from this bankruptcy yet have they?

Casual gray culottes are out. Sophisticated red wrap dresses are in.

Fashion, function — and flying — came together Monday when Delta Air Lines’ front line personnel donned their new uniforms in navy blue and red, accented with gold, white and platinum.

Designed by Australian Richard Tyler, the women’s collection of 25 items includes navy and red wrap dresses — flight attendants will wear the red version — pants, blazers, shirts, a peacoat and accessories. The men’s line of 15 pieces features blazers, trousers dress shirts with plain or French cuffs, a reversible all-weather coat and a hat. Employees do not have to pay for their uniforms.

Flight attendants, customer service agents and Crown Room club representatives — about 20,000 strong — will sport the new attire. Delta officials would not disclose the cost for its uniform change, or for hiring Tyler.

Did they really need to spend the money to design and implement new uniforms when they are “trying to survive”?

Although Delta is still in Chapter 11 bankruptcy proceedings — and looking for ways to cut $3 billion in annual costs — the company feels this is the right time to introduce new uniforms.

“When companies are in the position that Delta is right now, you need to differentiate yourself in the market,” said Patrick Childress, a Delta spokesman. He calls the new uniforms part of “a rebirth for the airline and a morale booster for employees.”

If people really cared what the flight attendants looked like Hooter’s Air would still be in service.

[Source: Atlanta Journal-Constitution]

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