Clorox Acquiring Burt’s Bees

October 31st, 2007

I love Burt’s Bees lip balm. It’s an awesome product. I dunno though. Mentioning Clorox in the same sentence with Burt’s Bees just stings. Really bad.

Clorox Co (CLX.N) on Wednesday posted a quarterly profit that was little changed but beat analysts’ estimates, and said it will acquire privately owned Burt’s Bees to enter into the natural personal care business.

Clorox said it will buy Burt’s Bees, which makes lip balm, soaps, and other products from natural ingredients, for $925 million net of an additional $25 million for expected tax benefits.

Excluding one-time acquisition costs, Clorox expects the deal to be neutral to earnings in fiscal 2008 and add “solidly” to earnings in fiscal 2009.

Now there’s a company where I do not want to see cross-product advertising. Ha!

Technorati Tags: Clorox, Burt’s Bees, acquisition

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