I’m sorry, but when I think “coffee”, McDonalds is the last place I think of, unless I am thinking about the lady who spilled a cup on her lap and burnt herself and sued and made millions.
McDonald’s Corp’s (MCD.N) plan to expand the beverage lineup at its U.S. restaurants with cappuccinos, lattes and other drinks is expected to add $1 billion to annual sales, a spokeswoman said on Monday.
The espresso-based drinks, which are currently in 800 of McDonald’s nearly 14,000 U.S. locations, mark the newest effort by the world’s No. 1 restaurant company to upgrade its coffee offerings and take on rival Starbucks Corp (SBUX.O).
McDonald’s has even added a “barista” position in its restaurants and dedicated a section of counter space to the automated espresso machines so customers can see the drinks being made, spokeswoman Danya Proud said. Those details were first reported Monday in the Wall Street Journal.
Ohhh! Wow. We get to watch them make the coffee. Wait. We get to watch the automated machines make the coffee. Wow. It’s shiny I bet.
Do they really think they can compete with Starbucks? Hell, I don’t even think of McDonalds when I want a hamburger, why would I want to go there for coffee?
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