I don’t get it. How exactly are they having trouble keeping their brand in front of customers? They sponsor NASCAR for Pete’s sake.

Sprint Nextel Corp posted a $29.45 billion quarterly loss on Thursday due to a huge goodwill write-off and forecast deepening customer losses, sending its stock down as much as 13 percent to a five-year low.

The No. 3 U.S. mobile service said it would stop paying dividends for the foreseeable future, and Chief Executive Dan Hesse said it would take many quarters to turn the company around and rebuild its brand.

I still don’t get it. Are they having trouble getting their name out there? Do customers just hate their phones? What is it?

Sprint has been losing ground to rivals amid network and customer service problems.

Ahh. See, that explains it. You can spend millions of dollars to get your name out there every week, but if your network has issues and your customer service sucks, you will still have problems. Now that they have stopped paying dividends, how can they justify sponsoring the top level NASCAR cup races with investors?

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