It seems Wal-Mart is willing to do just about anything to get people to walk through the door these days.

Wal-Mart Stores Inc (WMT.N), looking to capitalize on consumers’ growing interest in sustainable coffees, is rolling out its own line of organic, Rainforest Alliance and fair trade certified coffees.

This month, the world’s largest retailer will begin selling six coffees under the Sam’s Choice brand in all of its U.S. stores.

The line includes Sam’s Choice Fair Trade certified coffee, Sam’s Choice Rainforest Alliance certified coffee, and Sam’s Choice USDA organic decaffeinated coffee.

Wal-Mart also said the six coffees are certified as “carbon neutral” because Cafe Bom Dia, its Brazil-based coffee roaster, has cut its net carbon emissions to zero.

Imagine how much better the world would be if Wal-Mart cared about it’s employees as much as it cares about it’s Brazil-based coffee roaster.

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