Wow. They want their online customers to have that “neighborhood bookstore” experience. Too bad they didn’t think of that, say, seven years ago.
Borders Group is jumping back into online retailing with a Web site designed to evoke the feeling of browsing at a neighborhood bookstore, down to the popular shelves of staff picks that are familiar to its customers nationwide.
But after seven years paired with Amazon.com, analysts say it will be a challenge for the new Borders.com to step out of the shadow of the Web retailing giant.
It will be interesting to see if they pull it off. Barnes & Noble has always been my favorite, even before the AT&T wi-fi and the Starbuck’s coffee.
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