ITT Educational Services (NYSE:ESI – News) didn’t pay $20.8 million for debt-ridden Daniel Webster College in June just to acquire its red-brick campus, 1,200 students, or computer science and aviation training programs.

To ITT, the third-biggest higher-education company in the U.S., the Nashua (N.H.) college’s “most attractive” feature was its regional accreditation, says Michael Goldstein, an attorney at Dow Lohnes, a Washington firm that has long represented the Carmel (Ind.) company. Regional accreditation, the same gold standard of academic quality enjoyed by Harvard, is a way to increase enrollment and tap into the more than $100 billion the federal government pays out annually in financial aid.

It may be the same regional accreditation, but saying you went to ITT rather than Harvard sure doesn’t raise any eyebrows.

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